How to find and activate your best potential advocates
EngageSciences’ report that only 4.7% of a brand’s fans generate all of its social media referrals forces marketers to deal with a harsh reality: As much as we like to talk about them, customer...
View ArticleWant more recommendations and positive word of mouth?
This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and activate your best potential advocates. Recommendations, raving reviews,...
View ArticleWord of mouth can be measured (and sometimes managed)
There’s a lot being written today about advocacy and the value of word of mouth. The increased interest makes sense. After all, who doesn’t want more of a commodity that’s: Seemingly free Accorded high...
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